June 23, 2024

Haier Air Purifier Campaign

The shoot emphasized the purifier’s integration into a contemporary home, showcasing it in bright, minimalist environments to underline themes of purity, health, and sophistication.

Task

This campaign highlights the modern, sleek design and functionality of Haier’s latest air purifier. The goal was to create high-quality visual content that speaks to health-conscious, design-savvy consumers through lifestyle and studio imagery.

  • Strategy

    Photography, Editorial

  • Client

    Haier

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